Fanatics

Adapting to save the most exclusive and hyped Super Bowl Party of the year

Fanatics is known to throw the best Super Bowl Party of the year and we wanted to continue this tradition. We spent months planning our event to be held at the Miami Mondrian pool deck which included many custom branded pieces made specifically for the venue layout.

Unfortunately, the weather forecast was showing a huge storm at the time of our event. Long story short, 24 hours before the event we made the call to change venues to an inclosed tent and adapt all brand elements to the new space. Our team and crew pulled the all nighter and made it happen to the surprise of everyone.

Role: Lead creative