Marc Lu is a brand designer crafting digital and physical experiences.

Current Sr. Director, Brand at Fanatics

Recent Projects

Just like the sports leagues we partner with, things move extremely fast at Fanatics. I’ve been fortunate to lead the creative on many exciting projects and I'll work hard to keep updating as they launch.

NBA STORE COMMERCIAL

NBA Store Commercial

Reinventing the way we speak to NBA fans on a national scale.

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NHL WINTER CLASSIC

NHL Winter Classic

Telling a rich story around two iconic teams and their Winter Classic jerseys.

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LULULEMON X FANATICS

Lululemon x Fanatics

Bringing the beloved brand into the NHL and launching in a big way.

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Fanatics Super Bowl LIX Jacket

Designing and selling a truly one-of-a-kind product

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Fanatics NHL Authentic Pro

Comforting fans with an authentic story

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New York Flagship

Designing Fanatics multifaceted HQ

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WEAR by Erin Andrews

Continuing to elevate Erin’s women’s fan gear line

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J. Palmer

Launching Jesse’s first fan gear line

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Fanatic Make-A-Wish

Changing the game for
kids with critical illnesses

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